Apartments by the Mediterranean Sea are a luxury which is available to more and more people. Until recently it was just affordable for the Scandinavian, German, Dutch or Irish, whose numbers reach more than 25,000. Currently the market is wide open for Central and Eastern Europe as well. The Situation is slowly beginning to change and more and more Central and Eastern Europeans who come to spend their holidays in Alanya, fall in love with the local climate, orient and blazing sun. More and more people while getting acquainted with the vicinity, find out that the prices and maintenance of apartments is much cheaper than in Europe. Furthermore it turns out that being rented out to tourists for short terms, the apartment is self-financing which is really advantageous for the owners. How to make use of this knowledge? How to approach the subject of investment? First of all without rush and with the right adviser – a licenced real estate agent who knows what’s what.